Marketing The Library @ Wellington

From
17 November 2011
To
17 November 2011
Time
09:30 - 16:00
Venue
Auditorium, Level 3, Ministry of Social Development, Bowen State Building, Bowen Street
Location
Wellington
Price (members)
$233.45
Price (non-members)
$333.5
Attendees
25
Event website
N/A
Event contact
Maree Kibblewhite
Event contact number
04 8015542

Special Interest Groups

The aim of this workshop is to demystify "marketing speak" and equip you with some creative, practical examples of how to market your Library. Topics covered will include marketing concepts and different ways to promote and advocate for your library. If you don't know much about marketing, our aim is to empower you - so you can be a confident and effective marketer. Bring along an open mind, some examples of what you currently do, or would like to do in the future, to make your library more engaging, entertaining and relevant in today's 21st century and beyond. There will be plenty of time to share ideas and an opportunity for you to learn some clever hands on marketing solutions, whatever your budget.

Presenters
Liz Knowles and Alison Wallbutton
(See end of notice for presenter biography)

The workshop will run in seven locations – see below.
Please click on the link to register online.

Some sessions will be heavily booked and you are advised to register early to avoid disappointment

Intended audience
This workshop is intended for those who are interested in understanding more about marketing and how it can be applied to libraries.

Workshop length
Welcome tea/coffee at 9am for a workshop start at 9.30am, finish 4pm.
Catering includes a welcome tea/coffee, morning and afternoon tea and lunch.

Cost
Please note that the registration fee has increased slightly since the first request for expressions of interest because of increased costs.
$233.45 (LIANZA member), $333.50 (Non-member)

BOK area: 3, 4 and 9

Presenter biographies
Liz Knowles
Liz Knowles is the Head of Marketing Services at Dunedin Public Libraries and manages a talented small team of specialists. Liz has a Bachelor of Arts degree in Psychology and a Diploma in Visual Communication Design and has been involved in bringing people, places and creative ideas together for over 15 years. Her background includes event management, sponsorship and public relations in the arts and educational sectors.

Alison Wallbutton
Alison Wallbutton is a Business Librarian at Massey University. She has been involved in a range of marketing communication initiatives including establishment of the Library's social networking presence. Alison is a frequent writer on marketing issues on her Marketing Matters for Librarians blog.

Dates and locations

  • Thursday 17 and Friday 18 November – Wellington (Registration close Tues 8th Nov)

  • Wednesday 23 November – Palmerston North (Registration close Mon14 Nov)

  • Tuesday 29 November – Auckland (Registration close Fri 18th Nov)

  • Wednesday 30 November – Hamilton (Registraton close Fri 18th Nov)

  • Thursday 8 December – Christchurch (Registration close Mon 28th Nov)

  • Friday 9 December – Dunedin (Registration close Mon 28th Nov)